A flat lay photograph of a finished handbag painted on a small canvas, placed on a textured beige surface. The canvas features a dark brown painted handbag with a white curved stripe.

NuAura

Made by hand

Nuaura's workshop is built on handcraft and attention to detail, every bag designed and made with love for fashion, each artisan a "guardian of fashion," and closes on big flourishes about seeing fashion's future and creating a lasting impression.

Design muse: Yowei

For this film we invited Yowei, a dancer. When he dances, it's his moment of speaking with himself, and the moment an aura comes to life. It's a recognition of self, and a resonance with the brand. The bag stays with him as a companion, an extension of who he is.