A flat lay photograph of a finished handbag painted on a small canvas, placed on a textured beige surface. The canvas features a dark brown painted handbag with a white curved stripe.

NuAura

Combine object, people, and space.

Made by hand

Nuaura's workshop is built on handcraft and attention to detail, every bag designed and made with love for fashion, each artisan a "guardian of fashion," and closes on big flourishes about seeing fashion's future and creating a lasting impression.

Design muse: Yowei

For this film we invited Yowei, a dancer. When he dances, it's his moment of speaking with himself, and the moment an aura comes to life. It's a recognition of self, and a resonance with the brand. The bag stays with him as a companion, an extension of who he is.